Colour Psycology

Colour Psychology Basics

Here are some of the most frequently used colors and the positive messages they communicate. As noted, this basic chart isn't comprehensive. It doesn't list negative associations and it doesn't discuss the best ways to combine colors. However, it is an interesting introduction to colour psychology. When we work our logo design magic, we bring even more to the table.

BLACK: Mystery, secrecy, tradition.
BLUE: Power, calmness, success, trustworthiness.
BROWN: Earth and nature, simplicity, seriousness.
GREEN: Harmony, health and healing, nature and animals, money.
ORANGE: Affordability, fun, youth, creativity, celebration.
PURPLE: Fantasy and dreams, justice, royalty.
RED: Excitement, action, adventure, love, passion, food.
WHITE: Simplicity, cleanliness, innocence.
YELLOW: Cheerfulness, playfulness, curiosity, amusement.
RAINBOW: Brings joy


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